Emotion in Art

I love this blogpost below found here http://retinart.net/graphic-design/power-emotion-graphic-design

Oh, what emotion this logo pulls from me!
The typeface gives a fitting air of femininity and gentleness.The heavier strokes of the letters negate any delicateness that one may consider this logo to have. The exclusive use of uppercase, the elegance of the lettering—especially the finials of the R and the E—lead to a quality of stability.
Then there is the child-in-womb beauty that the ampersand creates. This is the moment where my heart swells. The head of the fetus as ampersand that is sitting safely within the O just works. This is elegant design thinking at its best.
Not only does the ampersand look beautiful in itself, but the slight curve and attention to detail of it—especially the back of this child—and how it derives its shape from its mother O sends a tingle through my spirits. It looks so comfortable. It looks like the ampersand is fittingly the child of the O as their shapes compliment and reflect one another so well.
Reminiscent of a baby in the womb with face and feet so close, balled up, waiting for oxygen to fill its lungs, the ampersand creates a beautiful illustration that wouldn’t work if on its own. In lesser hands, this may not have been pulled off with such grace, but Lubalin manages it so well here. The concept is great, the execution perfect.
And it breaks my heart. - Herb Lubalin’s Mother & Child was originally designed for the masthead of a magazine, but it was never to know the light of day.